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A revolution is happening. Fashion is becoming more democratic, thanks to social media such as Face book and Twitter and the rise of independent fashion bloggers, who are becoming a force to be reckoned with. Actually fashion blogs have become a part of mainstream fashion press and nearly all big fashion retailers make use of bloggers to advertise their stuff (like I mentioned in a previous post already). Moreover, an increasing recognition of ethical fashion (check out the ethical fashion forum ! ) and the need for more plus size fashion has clearly been led by customers themselves.
Listening to consumers improves the bottom line
Since Fashion industry is a business like any other so this is a compelling argument to encourage more customer feedback. I found that, earlier this year, Marc Jacobs CEO Robert Duffy received a large amount of Twitter feedback from customers who wanted bigger sizes. His response was to tweet back to the company’s more than 26,000 followers:
This is clear evidence that designers are listening to the fans and no long operating solely for the elite fashionistas. In keeping with the move to a more democratic industry, it seems the size zero vs real women debate is starting to be taken more seriously. Online plus size mall One Stop Plus made history this year as September saw the first ever plus-size only show showcased during Mercedes Benz Fashion Week in New York. Dove for example has been promoting itself since a few years already with rather normal sized models and also Levis recently introduced the “curve id” to attract more customers.
Listening to consumers improves the bottom line
Since Fashion industry is a business like any other so this is a compelling argument to encourage more customer feedback. I found that, earlier this year, Marc Jacobs CEO Robert Duffy received a large amount of Twitter feedback from customers who wanted bigger sizes. His response was to tweet back to the company’s more than 26,000 followers:
This is clear evidence that designers are listening to the fans and no long operating solely for the elite fashionistas. In keeping with the move to a more democratic industry, it seems the size zero vs real women debate is starting to be taken more seriously. Online plus size mall One Stop Plus made history this year as September saw the first ever plus-size only show showcased during Mercedes Benz Fashion Week in New York. Dove for example has been promoting itself since a few years already with rather normal sized models and also Levis recently introduced the “curve id” to attract more customers.
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