My name is Katharina and I am 21 years young. Originally, I come from Karlsruhe and now I live in Berlin to study at the HWR.
I have always been interested in fashion. It is what I put all my time, money and effort in. I envy all those who can make their living with it such as my good friend Matthias. Since he just recently started his own label, I decided not to focus on one single brand. I rather want to provide examples of good marketing that might be helpful for future designers and marketers. Whether that might be an extraordinary commercial or an exceptional runway show – it does not matter as long as it is outstanding and successful.
Marius – The male perspective
My name is Marius and I’m 22 years old. I was born in Freiburg a small city in the southwest corner of Germany. After having successfully completed my apprenticeship as a forwarding merchant I made up my mind and attended another year school to achieve the ‘Fachhochschulreife Schwerpunkt: Wirtschaft”. In March 2011 I moved to Berlin not only to study International Business Management at the HWR, Berlin but also to enjoy the capital of electronic music. In my spare time I like to deejay and I’m interested in computers.
Some people may ask why I decided to write about fashion marketing.
Well, first it was hard to find a group which suits my interests but after having heard some advice of our professor Bruce Spear to try something new I decided to do so. I consider myself as fashion interested but not as a fashion victim. In my blog entries I focus on the male perspective of fashion marketing to give you other insights into this topic. Enjoy reading!